Keira Knightley's Chanel ad for Coco Mademoiselle perfume has been banned from airing during children's programming in the U.K. by the Advertising Standards Authority.

The commercial shows Keira, 27, being photographed on a bed and a photographer helping to unzip her clothes before she undresses herself. Per the ASA, a complainant saw the ad during Ice Age 2 and "challenged whether the ad was suitable to be broadcast during a film that was likely to appeal to children, because she believed it was overtly sexual."